What's the secret of today's top architects?

Residential Architect, April, 2005

Successful architects capitalize on current consumer trends in the design of their homes. Today's most popular trend is self-expression. Consumers want their coffee drinks just the way they like them. And they download only their favorite songs. Architects can cash in on this demand and stand out in the marketplace by offering clients the designs and products that fulfill the need for customization, change and flexibility.

Attract clients with innovative design, convenience and safety features. Clients want choices. Pella--a leading manufacturer of innovative windows and doors since 1925--has responded with new products that offer more design flexibility than ever before. Pella's Designer Series[R] windows and patio doors are now available with between-the-glass window fashions that snap in and out, so they're easy to change. Clients will be impressed by Pella's wide range of decorator blinds and fabric shades. They make a stylish statement without the need for roomside window treatments. Window fashions under glass stay protected from allergy-aggravating dust. And there are no roomside cords to harm children or pets.

A new, project-friendly design. No matter how innovative a product is, installation hassles waste time and money. The newPella[R] Designer Series windows and patio doors are easy to install and finish. The snap-in between-the-glass window fashions arrive custom-fit and factory-installed. And Pella Designer Series' new all-aluminum-clad grilles don't need painting. Grilles with a wood interior are also available.

Some of the best-performing windows in the industry. Pella[R] Designer Series* windows and patio doors meet or exceed performance specifications direct from the factory--no add-ons are necessary. For advanced performance needs, up to DP70 is available on most products. And Pella's triple-pane glazing system is not only ENERGY STAR[R]-qualified; it can reduce outside noise--like lawnmowers and traffic--by up to 80%. *

Valuable selling points for clients. Smart architects leverage the brand name of quality products to market their homes. When architects use Pella's new Designer Series windows and patio doors, they enjoy the distinction of offering their customers the very latest feature from a premier manufacturer. Clients will also like the fact that they can enjoy Pella's beautiful windows and doors right away and roll the cost of the window fashions into their financing.

The differences that impact the project's bottom line. Architects can count on Pella's industry-leading warranty and service to build their reputations. Pella[R] products arrive on time, install easily and fit the specifications. They're built to perform, so there are no worries.

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Stay on the forefront of home design trends while maximizing profit with a cost-efficient construction process, Pella is uniquely positioned to offer both the customizable cutting-edge products clients demand and the dedicated service and support that make an architect's job easier.