Prospecting: does a Web site generate bona fide client leads?
Residential Architect, July, 2005 by Mark A. Hutker
referral source summary,
january-december 2004
source inquiries LOAs HA
sent hired
attorney 4 3 0
caretaker 2 1 0
client 19 26 20
colleague 17 4 3
contractor 5 4 3
drive-by/job sign 10 1 1
employee 3 2 1
landscape architect 4 2 1
magazine/newspaper 20 2 2
HA's mailing list 1 0 0
HA's reputation 14 3 2
prospect 2 1 0
Realtor 5 4 3
walk-in 2 0 0
Web site 39 3 0
Yellow Pages 4 0 0
unknown 2 0 0
total 153 56 36
Mark A. Hutker, AIA, is a principal and founder of Hutker Architects on Martha's Vineyard, Mass., and in Falmouth, Mass.
COPYRIGHT 2005 Hanley-Wood, Inc.
COPYRIGHT 2005 Gale Group
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