Most Recent Articles from Japan, Inc.

• Marketing 101 

  Global consumer goods giant Proctor & Gamble (P&G) entered the Japanese market in 1973, acquiring the Nippon Sun-home Company--just three...

  07/01/08 by Sarah Noorbakhsh · More from publication

• Marketing services directory 

  NAME PHONE URL ACNielsen 03-5573-9300 jp.en.acnielsen.com Corporation Japan Adams...

  07/01/08 · More from publication

• Standing out from the crowd 

  How do you shout loudly enough to attract the attention of 120 million customers, with 130 competitors lined up doing the same thing? Especially...

  07/01/08 by Hugh Ashton · More from publication

• Tokyo queues for you: why you have to wait two hours for a doughnut in Japan 

  Queuing is nothing special in Japan. Every day, television programs show long lines of people queuing for up to one hour even in front of regular...

  07/01/08 by Florian Kohlbacher Uwe Holtschneider · More from publication

• Hey, big spender 

  At first glance, Yukina Abo, 22, is one of many million reasons why Japan consumes 41% of the world's luxury goods, according to JETRO. Her...

  07/01/08 by Jon Hoel · More from publication

• The eyes of the beholder: understanding the Japanese consumer in the digital age 

  Japan, and its population of demanding consumers, has always been a famously tough market to crack. Several of the world's favorite brands,...

  07/01/08 by Andrew Till · More from publication

View more»