Buyers and sellers - Internet users and e-commerce - Brief Article

Japan, Inc., Dec, 2002

The latest survey of 2,714 Net users by IPSe Marketing Inc. determined that 77 percent had shopped via the Net, and 55 percent had participated in Net auctions. Among respondents to the survey, conducted July 10-13, 57.6 percent were females. The top three categories of items purchased were fashion items (35.5%), appliances and cameras (19.1), and toys or games (18.8).

Of items sold, the top three were fashion items (37.1), tickets and cash substitutes (34.8), and printed matter (27.7). About i0 percent of those making purchases reported some type of trouble, as opposed to 20 percent of sellers at auctions.