The face that makes Fuji Rock: Masahiro Hidaka, the man who sold Japan on good music and good times - Interview

Japan, Inc., August, 2003 by Michael Lara

JI: Why do you think Smash has been able to stay at the forefront in such a competitive business?

M: Very simply, we love music. The company isn't the important thing, the people are. We're going to find music we love and then work together with the musicians. Business isn't first for us. Sponsors and advertising agencies bring in huge money, but they also make demands.

JI: What do you foresee for Fuji Rock and other festivals in Japan?

M: I see small towns in the countryside malting their own small festivals, because the music market itself is small. Right now it's like festival bubble time: Everyone is having a festival. But that won't last.

For more information on Fuji Rock, please visit: www.fujirockfestival.com

For more information on Smash, please visit: www.smash-jpn.com