Apple iPod mini

Japan, Inc., March, 2004

* Gadget fans are very fickle creatures--or maybe that's just me. Most of us go crazy with desire over the latest gadget one day, only to forget it the next and move on to the Next Big Shiny Thing as soon as some clever consumer electronics marketing department thinks it up. For instance, how many of you leapt on the "MUST buy an iPod" bandwagon, filled it up with tunes and are now wondering what's next to look forward to? Go on, admit it. And thanks to Apple's canny marketing gurus, you now have something to genuinely lust after, with the arrival of the new iPod mini. Try and guess what it is. I'll put you out of your misery--it's a 4-gig version iPod, but it's much smaller, with dimensions of 50.8 X 12.7 X 91.4mm and weighing only 102g (3.6oz in real money). But you can still stuff an amazing 1,000 songs on it, it has 25 minutes of skip protection, the battery lasts eight hours and it comes in five colors: silver, gold, green, pink or blue. Belt clip and earbud headphones included.

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More info: www.watch.impress.co.jp/av/docs/20040107/apple1.htm

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