Dah Sing Bank selects Cisco for Hong Kong's largest Metro Ehernet banking network

Fiber Optics Weekly Update, July 18, 2003

Hong Kong's Dah Sing Financial Holdings (DSFH) has chosen equipment from Cisco Systems for a Metro Ethernet network linking 43 branches of its Dah Sing Bank and MEVAS Bank subsidiaries. The high-bandwidth network, the first of its type in Hong Kong's banking sector, paves the way for a new company-wide customer relationship management (CRM) program.

Metro Ethernet is an emerging technology that bridges the so-called "last mile" by using optical fiber to provide high-speed broadband connections. Using familiar Ethernet technology, businesses can inexpensively implement a variety of innovative services. These include Internet Protocol (IP) virtual private network (IP/VPN), video and audio Web-content delivery, IP telephony and data storage. For DSFH, the network allows for a comprehensive rollout of operational and analytic CRM. The bank aims to create a single repository of customer data and customer contact history, which will help the bank representatives manage customer relationships. The Hong Kong-listed bank aims to use historical and real-time knowledge to provide better services to the customers through any channel at any time. Such a system demands a high-capacity network capable of dealing with the high data flows.