The Mobile Internet arrives in the U.K. with launch of jbag.net

Mobile Internet, The, Dec, 2004

New mobile platform enables businesses to launch their own mobile Internet services easily and affordably to customers within minutes and hours--not months

Companies looking to bring existing and new value-add services and promotions to life on customers' mobile phones can now do so, following the launch of a new, affordable, and easy-to-use mobile application service platform in the U.K. jbag.net, introduced by 2K development, enables businesses to create and deliver branded mobile Java or WAP applications to consumers within hours, or even minutes.

Suitable for more than 200 different multimedia handsets from all major mobile handset manufacturers, jbag.net is a "white label" solution that enables companies to deliver branded, value-added, and revenue generating services to their consumers.

The mobile phone has become an integral part of people's personal and professional lives, with multimedia handsets and faster connections driving consumer demand for more sophisticated mobile content and services. According to the ARC Group, handsets equipped with Java rose three-fold in 2003, reaching sales worldwide of 95.5 million.

The majority of low-end handsets now hitting the market include Java, which is likely to increase the share of Java-enabled handsets sold over the next five years from 21 percent to 86 percent by 2008. Furthermore, ARC Group predicts that virtually all 3G handsets will have Java as standard.

Despite such growth, companies have never quite been able to crack the ability to use the mobile phone as a more effective sales and marketing device--providing dynamic, tailored content, earning further revenue, and building customer loyalty.

"Until now it has proven very difficult and often expensive for companies to offer rich services on the consumer's mobile phone," explained Hussein Dickie, CEO for 2K development.

"This is because there hasn't been an easy turn-key service for creating value add, easy to use, profitable services to consumers.

"Our technology makes it very easy to launch mobile Java portals and Internet sites. More importantly, jbag.net is very affordable and highly scalable so our customers can test the success of the service before moving onto any next and future phases. With jbag.net, we believe we are now truly bringing the concept of the Mobile Internet to life for companies large and small."

jbag.net is typically designed for companies that will benefit by extending their existing online capabilities and those who see the potential of introducing new, dynamic, and innovative services to consumers through their mobile phones.

These include premium content, gambling, travel, stock brokering, recruitment, and dating. Applications for consumers are only limited by imagination, ranging from travel guides and betting tips to horoscopes and celebrity news.

For more information, visit www.jbag.net