Toshiba and Intel to advance adoption of wireless broadband hot spots across the US - Business - Brief Article

Mobile Internet, The, March, 2003

Toshiba's Computer Systems Group (CSG) announced it is working with Intel Corp. on a joint marketing campaign to advance the adoption of wireless broadband hot spots. The program coincides with the launch of Intel Centrino mobile technology for notebook PCs that features built-in wireless capability. Toshiba will support the Intel Centrino mobile technology. Toshiba and Intel are working together to drive awareness of wireless broadband hot spots at public locations such as coffee shops, hotels and convenience stores. The co-marketing agreement will include direct marketing, advertising and point-of-sale materials.

Additionally, the companies are performing interoperability verification on Intel's Centrino mobile technology with Toshiba's network; through Intel's Wireless Verification Program, to enhance the end users' wireless experience. Toshiba's Wireless Broadband Hotspot solution allows end users with Wi-Fi enabled notebooks or PDAs to connect with the access point, or hot spot to launch an Internet browser and access e-mail, surf the Web, watch streaming video or download multimedia presentations. Using Wi-Fi technology, also referred to as 802.11b, Toshiba's hot spot service makes it convenient for people who are traveling to connect to any Toshiba hot spot, reducing the complexity of data connection around the ability to gain remote access. Intel's new Centrino mobile technology includes a mobile processor, chipset and built-in Wi-Fi capability that have been designed to work together to enable a great wireless notebook experience.