Pipeline Data and WAY Systems join forces to provide complete mobile payment solution to U.S. market

Mobile Internet, The, April, 2004

Pipeline Data's wholly owned subsidiary, SecurePay, announced a venture with WAY Systems, Inc. to distribute WAY Systems' mobile point-of-sale ("POS") solution to the U.S. market. The solution will be the first low-cost "data only" plan demanded by the delivery industry.

The SecurePay/WAY Systems partnership provides the industry's first truly turnkey mobile POS solution that includes a mobile transaction terminal ("MTT"), mobile thermal printer, an activated wireless data plan, and merchant payment processing using SecurePay's payment gateway. The MTT solution is delivered to the merchant immediately ready for payment processing, with no additional hardware, software, or activation required. The innovative turnkey solution leverages next-generation GPRS wireless networks to provide mobile merchants with a cost-effective and secure payment card transaction processing system.

SecurePay provides a real-time payment processing gateway solution for the WAY Systems MTT and is certified for acceptance of all major credit card transactions, such as Visa and MasterCard. The SecurePay gateway provides retail qualified transactions, real-time authorizations, data security through SSL encryption, real-time reporting, and a Web terminal for added processing options.

The MTT is an ideal solution for the more than 100,000 U.S. mobile merchants who accept credit cards via wireless POS methods. WAY Systems estimates that this number could triple in the next three years due to the escalating adoption of GPRS and 2.5G in the U.S. SecurePay and WAY Systems segment the market into three categories:

1. Merchants who currently accept only cash or checks and now want to accept credit cards.

2. Merchants who currently accept credit cards without a POS terminal and now want a small, fast, and mobile POS terminal solution.

3. Merchants who need a wireless solution for big-ticket sales or want to switch their hard-wired POS to a cost-effective wireless POS solution.