Bango and Crisp Wireless answer entertainment industry's call for mobile content delivery

Mobile Internet, The, July, 2005

Mobile content delivery innovator Crisp Wireless and mobile Internet enabler Bango introduced an end-to-end software solution that answers the entertainment industry's call for a solid, proven method of commercializing mobile content anywhere, immediately.

The direct-to-consumer solution combines Crisp's expertise in mobile content provisioning with Bango's superior content discovery, identification, and billing. This combination of services is critical to consumer brands seeking to reach people more broadly through their mobile phone.

Brands leverage their mainstream marketing such as advertising and promotions to connect users to mobile content.

The two companies have enabled mobile content delivery for major brands including NBC, AOL, Hearst Corp., News International, Universal Music, and Dennis Publishing.

Industry analysts LogicaCMG forecast consumer demand worldwide for downloadable mobile phone content to triple in the next 12 months, creating a $9.1 billion market. This explosive growth is prompting brands to search for the most rapid and efficient way of mobilizing their content to users anywhere in the world. At the same time, mobile phone users, still somewhat restricted by differences in network and handset technologies, are trying to figure out how to pay for content in an easy manner.

"We are, quite literally, providing the missing link in the globalization of mobile content. Mobile users don't recognize international boundaries so it's vital that a mobile content service works well in all countries and brands can collect payment for their content no matter where the user is located," said Ray Anderson, Bango CEO.

Bango, the world's largest direct channel for mobile content, enables fast, easy access to mobile sites for users, provides user identification to content providers, and then enables consumers to pay for mobile content using the best available payment method--on any network, anywhere in the world.

Crisp Wireless is a leading provider of next-generation mobile content management and wireless delivery software applications to media and entertainment companies. Crisp Wireless's mLogic(TM) Media 3G product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media 3G provides subscription and billing functionality, content management, automated image and video formatting, and advanced user management.

"The value of Bango's carrier relationships, and their vast array of content provider relationships affords our customers a strong global partner for content delivery solutions," said Boris Fridman, CEO of Crisp Wireless. "Combining Crisp's expertise in mobile content provisioning with Bango's superior content discovery and billing offers any of our joint customers a solid, proven method of monetizing their mobile content anywhere, immediately."