Exploding $5 billion dollar mobile marketing segment headlines Mobile Entertainment Summit

Mobile Internet, The, July, 2005

Drawing upon his mobile marketing experience with leading entertainment and beverage companies, Versaly Entertainment VP of Business Development Ric Eittreim will speak at this week's Mobile Entertainment Summit in Universal City on Wednesday, July 27. Eittreim's extensive background in the music and mobile-phone businesses includes recent work on behalf of Universal Studios' Meet the Fockers and other new-release movies promoted on Sprint TV's channel 17 for cellphones, and SoBe, the South Beach Beverage Company. Mr. Eittreim will join a panel discussing the latest trends and success stories in the rapidly growing field of mobile marketing.

WHAT: Mobile Marketing Hits Its Stride--Panel Discussion--U.S. companies will spend more than $5 billion on mobile phones as a marketing medium this year, roughly five times the amount spent last year, according to the Mobile Marketing Association. The importance of mobile marketing campaigns, particularly for younger customers, is reflected in significant text-messaging campaigns by big brands like McDonald's and Procter & Gamble. This panel examines how to profit from the opportunity.

WHEN: Wednesday, July 27, 2005--runs from 5:20 PM until 6:10 PM

WHERE: Hilton Universal City, Ballroom