Mobile Search: market trends and business opportunities 2005-2010

Mobile Internet, The, July, 2005

The unquestionable success of Google proves that the Internet search business model has evolved hugely since the early days. Given this development and the recent news that Web sites can now to be given a '.mobi' suffix, the importance of mobile search capability is now at a pivotal juncture to its success. How will this affect businesses?

With subscribers taking an increased interest in using mobile Internet and search services, be it through operator portals or outside of the walled garden, the significance of mobile search is taking renewed impetus. Major search brands such as Google, Yahoo!, and MSN have now realized success and are fast developing solutions to transfer their well-established names across to the mobile Internet. But which business model will offer the most success?

"Mobile Search: Market Trends and Business Opportunities 2005-2010," the new visiongain report into the area, analyzes the current status of this emerging market and identifies the strategies and movements of the key players. Readers of this report will discover the benefits that mobile search will bring to each player in the wireless value chain. Readers will also understand what the main mobile search usage models currently are and how this is expected to change by 2010.

The report answers to the following key questions:

--Is 'mobile search' a wireless extension of fixed-Internet search, or should it be viewed differently?

--How do users utilize mobile search?

--What are mobile users most likely to search for on their wireless devices?

--Will mobile search specialists win over the fixed Internet search companies looking for brand extension?

Find out what impact this market area will have on portal strategies and mobile data usage. This report offers an analysis of the opportunities and threats that companies need to address in order to profit from mobile search.

This 60 page report will give an understanding of the challenges faced in making mobile search a reality. By purchasing this report readers will learn about:

--The current mobile search marketplace, its size and the main players

--The role of mobile search in the convergence of the fixed and mobile Internet

--How this market sector will evolve

With future forecasts of the market, through to 2010, including the potential for mobile search as an advertising channel, this report makes for vital reading.