Strategy Analytics: Apple iPod blows away mobile music challengers

Mobile Internet, The, August, 2005

20 point sound quality &usability gap obstacle

Strategy Analytics, the global research and consulting company, released its latest mobile application benchmark report, "Apple iPod Blows Away Mobile Music Challengers." Strategy Analytics' advanced wireless buyer panel benchmark evaluation concluded that first-generation mobile music devices receive a failing grade on both sound quality and feature usability.

In this analysis, the Strategy Analytics advanced buyer panel performed head-to-head benchmarks of the iPod against 4 leading mobile music-enabled devices: Samsung E720, O2 XM, SEMC V800, and the SPV500.

"The O2 XM leads for music feature usability, while the Samsung E720 was rated best overall among a relatively weak set of music phone contenders," noted David Kerr, Vice President of the Global Wireless Practice at Strategy Analytics.

Chris Ambrosio, Vice President of device research, added, "With a 20-plus point performance gap in perceived music quality, handset vendors and operators must do better to realize their visions of mobile music revenues and share support.

The next wave of devices from Sony Ericsson (Walkman W600)and Motorola, among others, will have to cross the quality chasm, and provide dedicated music hardware to overcome the weaknesses of these first generation products."