Jorge A. Plasencia: "the company that I work for owns the radio station radio mambi, where I started as an unpaid intern learning the business. Now I'm working with a lot of the folks where I first started as a gopher. It's pretty cool"

South Florida CEO, May, 2002

Player: Jorge A. Plascencia.

Latest Plays: Recently appointed vice president of corporate communications and marketing for HBC (Hispanic Broadcasting. Corporation), the largest Spanish-language radio broadcasting company in the US, with 55 stations. Also recently joined the board of TotalBank.

Background: Before joining HBC, Plasencia was vice president of marketing for Estefan Enterprises, where he was responsible for overall corporate strategy as well as marketing and publicity for the company's music publishing operation recording studios, record label; restaurants, hotel magazine, and the artist management division. Before that Plasencia was director of Hispanic marketing for the Florida Marins, during which time this efforts won the Greater Miami Chamber of Commerce's award for "Hispanic Marketer of the Year." Plasencia graduated with honors from Barry University.

Ambition: "With this job, two of my great passions come together radio and the Hispanic market feel HBC that the power to unite. Hispanic communities across the country, and I see that as an important part of my mission, which I take very seriously."