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New furniture - Quick Takes
South Florida CEO, July, 2002
[ILLUSTRATION OMITTED]
Caption: The City of Miami is about to get scores of new benches, courtesy of Sarmiento Outdoor, an Argentine ad company making its US debut. The benches come with illuminated, solar-powered advertising panels. The company calls it "street furniture." The City gets a cut of the ad revenues -- as much as $40 million over the next 15 years.
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