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Articles in Jan-March, 2004 issue of ChildArt

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Your Work Return of the Crummy Job

Return of the Crummy Job

Has the recession put your organization in a choke hold? Here's how to survive — even thrive — in the face of budget cuts, layoffs, and sub-zero morale.
Your Industry Microsoft's $100 Million JWT Search Campaign a Waste of Money

Microsoft's $100 Million JWT Search Campaign a Waste of Money

Microsoft’s upcoming $100 million campaign by JWT to promote its search engine demonstrates its fundamental misunderstanding of tech marketing – and may also quickly advertise the search engine’s inferiority to Google.
Your Money The Case for Retiring Later

The Case for Retiring Later

Odds are even a stock market rebound isn't enough to get your retirement plan back on track. The truth is you're probably going to have to work a few years longer. Here’s how to stay in the game.