Is Apple's Steve Jobs preparing a Longhorn in sheep's clothing?

Rethink IT, April, 2005 by Peter White

Even now Apple hasn't enough financial firepower to simply invent every technology it uses. But if it stays on its current path, it may have soon.

A RADICAL TURNAROUND FOR APPLE

Apple is not just growing in iPod and music sales. The company has made a radical turnaround, reinventing itself in the desktop, the peripherals market, around the enterprise and in various aspects of consumer markets. The Mac architecture alone has just $430m in one year, peripherals are up $360m in a year and software is up $200m.

Apple Computer financial facts

                                2004      2003      2002

Sales by product
Mac                             1419      1237      1380
Powerbook                       1589      1299       831
iMAC                             954      1238      1448
iBook                            961       717       875

Total Mac architecture          4923      4491      4534

iPod                            1306       345       143
Other music products             278        36         4
Peripherals/other hardware       951       691       527
Software                         502       362       307
Services/other                   319       282       227

Net sales                       8279      6207      5742
Net income                       276        69        65