Luis Rossi: publisher: La Raza newspaper - My style

Latino Leaders: The National Magazine of the Successful American Latino, June-July, 2003

La Raza newspaper brings news in Spanish to more readers than any other weekly in the country. For three decades it has informed and interested Chicago's Latinos, making it the oldest Spanish-language newspaper in the United States.

Uruguay-born Luis Rossi bought it in 1983 and has become a nationally recognized Hispanic leader. He tells us how his leadership style brings out team enthusiasm, productivity, and creativity.

LEADING THE WAY

Personal leadership style: Modest / flamboyant

Decision-making: Be prepared / go with your gut

Success: Hard work / right place, right time

HARD TIMES

Facing the economic downturn: Nervous / confident

Client behavior: Rational / irrational

Services: Diversify / stick to what you know best

MANAGING YOUR PEOPLE

Decision-making: Autocratic / democratic

Office relationships: Friendly / strictly business

Promotion: Qualifications / hands-on experience

Staff evaluation: Multi-dimensional / bottom line

Problem employee: Second chance / dismiss

Conflict management: Confrontational / non-confrontational

EXPRESS YOURSELF

Talking to people: Telephone / email

Discussion: One-on-one / group meeting

New policy: Word of mouth / memo

Which comes first? : Good news / bad news

Bright idea: Take the plunge / slowly but surely

THE BUCK STOPS HERE

Corporate change: Fight the system / work within it

Mission Statement: Tough / achievable

Dealing with failure: Lessons of learning / irreparable damage

MY STYLE

State of desk: Neat / messy

Creative thinking: Office / down time PC / Mac