It's grill time!

Latino Leaders: The National Magazine of the Successful American Latino, June-July, 2004

> How much do Hispanics love barbecues? The First Weber Hispanic GrillWatch[TM] Survey revealed that Hispanics in the U.S. love to host a lot of them. According to the study, 73 percent of Hispanic Americans host five or more barbecues during the summer, compared to 31 percent of Americans overall.

"The Survey reconfirms our belief that Hispanic Americans grill more often than the country's mainstream," said John Medina, Hispanic Sales and Marketing specialist for Weber-Stephen Products, co. "It makes sense, as Hispanics have a very strong sense of family, and hosting a barbecue is a very communal, family-oriented activity that brings people close together."

Overall, Hispanic Americans grill a wide variety of food, with 97 percent grilling chicken. The second most popular meal is meat, with 96 percent of preference, followed by fruits and vegetables with 94 percent and seafood with 71 percent. Buen Provecho!