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Industry: Email Alert RSS FeedJava Games Download Growth By Age
Electronic Gaming Business, June 30, 2004
According to mobile marketing provider Enpocket, Java game downloads increased 175% in the first two quarters of 2004 in the U.K., with 5.8% of the customers it monitored downloading a game to their cell phones in Q2 alone. A breakdown of Q2 growth in Java game downloads reveals a high concentration in the 18-to-24-year-old segment (+17.6%). For those who anticipate that cell phone gaming will lure more female gamers than console and handhelds, Enpocket reports that 58% of Java game downloders were male and 42% were female.
Age Q2 '04 Growth 18-24 17.60% 25-34 5.00% 35-44 8.00% 45-54 4.00% 55-64 1.00% Source: Enpocket
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[Copyright 2004 PBI Media, LLC. All rights reserved.]
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