Java Games Download Growth By Age

Electronic Gaming Business, June 30, 2004

According to mobile marketing provider Enpocket, Java game downloads increased 175% in the first two quarters of 2004 in the U.K., with 5.8% of the customers it monitored downloading a game to their cell phones in Q2 alone. A breakdown of Q2 growth in Java game downloads reveals a high concentration in the 18-to-24-year-old segment ( 17.6%). For those who anticipate that cell phone gaming will lure more female gamers than console and handhelds, Enpocket reports that 58% of Java game downloders were male and 42% were female.

Age    Q2 '04 Growth
18-24  17.60%
25-34  5.00%
35-44  8.00%
45-54  4.00%
55-64  1.00%
Source: Enpocket

[Copyright 2004 PBI Media, LLC. All rights reserved.]

COPYRIGHT 2004 Access Intelligence, LLC
COPYRIGHT 2008 Gale, Cengage Learning
 

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