Halo 2 and Nothing But Halo 2

Electronic Gaming Business, Nov 3, 2004

As we have been reporting for the past few issues, spot checks with retailers suggest that the mega-franchises Halo and GTA are sucking energy and sales from the rest of the market. The latest tracking poll from GameSpot Trax dramatizes how dominant Halo 2 has been in its category, grabbing more than 80% of console FPS traffic, challenged only briefly by the release of Star Wars Battlefront release in September.

Gamer interest in the title remained stoked throughout the summer with a special spike coming in mid-October off of news that the game had been pirated.

[Copyright 2004 PBI Media, LLC. All rights reserved.]

COPYRIGHT 2004 Access Intelligence, LLC
COPYRIGHT 2008 Gale, Cengage Learning
 

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