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Electronic Gaming Business, May 5, 2004
The PR and Marketing Awards may be over, but the maturing of games marketing continues. We invite companies from all segments of gaming, development, publishing, distribution, and marketing to share examples of their successes and perhaps even their important failures. EGB Case Studies focus on specific campaigns or projects and dissect what went right and what went wrong. The case study approach is one of the best ways that companies learn from one another and develop best practices that move the entire industry forward. If you have a project that you think demonstrates where the games business is headed, contact EGB Senior Editor Steve Smith at ssmith@pbimedia.com.
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