Technology Industry
Industry: Email Alert RSS FeedYahoo and Atari Scout the Digital Download Terrain for the Gaming Mainstream
Electronic Gaming Business, May 5, 2004
Many of the major mainstream publishers continue to sniff at the online downloadable and on-demand channels, acknowledging the high margins but rejecting the potential revenue as small potatoes. As far as Atari's Roberts is concerned that just keeps the field clearer for him. "God, I hope they keep thinking that way," he says.
Contacts: Dan Hart, dan.hart@yahoo-inc.com; Rich Roberts, 781/293-5119
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