Make Your Small Business Website Work

Bookwatch, The, Oct, 2004

Make Your Small Business Website Work

John Heartfield

Rockport Publishers

33 Commercial St, Gloucester MA 01930

1592530532 $40.00 www.rockpub.com

Small companies with or without sites often struggle to decide what business--if any--should be offered or conducted on the net, and how a business can build the most effective web site. Enter John Heartfield's How To Make Your Small Business Website Work: the subtitle is 'Easy Answers to Content, Navigation and Design' and chapters to just that, covering the basics from devising effective home pages and automated navigation to stressing simplicity and consistency between pages. Plenty of web site examples demonstrate good versus bad site structures.