How to Do Business in China

Bookwatch, The, August, 2005

How To Do Business In China

Michael Shen, Ph.D., MBA

Dorrance Publishing Company

701 Smithfield Street, 3rd floor, Pittsburgh, PA 15222-3906

www.dorrancepublishing.com

0805964436 $20.00 1-800-788-7654

The China market offers much promise to multinational companies, but it's also a tough one to break into--that's why the experience of one who has been there and achieved such breakthroughs is so invaluable. How To Do Business In China shares Shen's own experiences, covering such basics as how to set up China operations, reach into and grow the Chinese market, and how to travel and live in the country. From initial visits and possible side-tracking when the red carpet's rolled out to later growth and development, there's plenty of practical cultural insights alongside business savvy.