Strategic Business Letters and E-Mail

Bookwatch, The, March, 2005

Strategic Business Letters And E-Mail

Sheryl Lindsell-Roberts

Houghton Mifflin

222 Berkeley Street, Boston, MA 02116

www.hmco.com

0618448330 $19.95 1-800-225-3362

Tired of developing perfect business letter and email models, only to lose them in the morass of inbox materials? Frustrated about imparting the right tone and point in a business letter? Use Sheryl Lindsell-Roberts' Strategic Business Letters And E-Mail's series of sequencing steps to write a draft, design for visual impact, and create a winning letter model which can be used as a proven template of success. Letters are grouped by subject such as Customer Relations or Media Relations, and outline just why some messages succeed while others fail.