Adams Media

Bookwatch, The, Jan, 2006

Adams Media

57 Littlefield Street, Avon, MA 02322

www.adamsmedia.com

Women have unique strengths in leading startups--because they run their businesses differently than men, trusting intuition and putting more emphasis on life balance. Author Elizabeth Cogswell Baskin should know--she's a successful entrepreneur herself, and in How To Run Your Business Like A Girl (1593374550 $14.95) she imparts all the basics of what it means to run a start-up company; from understanding requirements of the job to considering a partnership and being a boss without being hated. Martin Yate's Knock 'em Dead 2006: The Ultimate Job-seeker's Guide (1593374526, $14.95) comes from 20 years experience as a job counselor. Yate helps seekers locate better jobs and also provides a game plan for maintaining employability in the workplace, from skills levels to networking contacts. Tactics for both accompany discussions of the effectiveness of different strategies, from using online job sources to acing an interview.

COPYRIGHT 2006 Midwest Book Review
COPYRIGHT 2008 Gale, Cengage Learning
 

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