E-Learning for Management and Marketing in Libraries: Proceedings

Reference & Research Book News, Feb, 2006

e-Learning for management and marketing in libraries; proceedings.

International Federation of Library Associations Satellite Meeting on [Title] (2003: Geneva, Switzerland) Ed. by Daisy McAdam.

K.G. Saur

2005

165 pages

$90.00

Hardcover

IFLA publications; 115

HD30

Proceedings of an international conference held in Geneva, Switzerland, in July 2003, exploring the use of distance learning as a tool for management and marketing in libraries. The preface and introduction appear in both English and French. Of the 12 contributions, four are in English, seven in French; each paper includes both an English and French version of the abstract. The topics of the English papers are critical issues related to internet teaching, the growth of e-learning in marketing education and its implications for librarians, developing reusable instructional modules on the web, and a case study of developing e-learning prototype for library management.

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