Global consumer behavior
Reference & Research Book News, August, 2007
Global consumer behavior.
Ed. by Chantal Ammi.
ISTE Ltd.
2007
280 pages
$139.95
Hardcover
HF5415
Ammi (National Institute of Telecommunications, Evry, France) compiles 13 chapters that examine international consumer behavior from a multidisciplinary perspective. Written by an international group of contributing authors in telecommunications, technology, economics, and business, the chapters consider the importance of culture in globalization in cases of countries, products, sectors, and levels of development. Specific themes and applications are emphasized, such as e-tourism, marketing, multiculturalism, and social behavior. The second section focuses on countries: the role of gender in Tunisia, globalization in Bulgaria and Lithuania, purchasing trends in Portugal, online shopping in Spain, and consumers, technology, and high-tech products in India. Also considered are the Chinese consumer market and the perception of brands there. The volume is meant for professionals, students, and researchers in new technologies and information and communication technologies, and specialists in marketing and management. Distributed in the US by the Independent Publishers Group.
([c]20072005 Book News, Inc., Portland, OR)
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