The ultimate guide to search engine marketing; pay per click advertising secrets revealed

Reference & Research Book News, August, 2007

The ultimate guide to search engine marketing; pay per click advertising secrets revealed.

Brown, Bruce C.

Atlantic Publishing

2007

288 pages

$24.95

Paperback

HF5415

Declaring "no business can afford not to have a well-executed marketing plan linked to search engines," this text provides advice on how to utilize pay-per-click advertising to attract consumers to one's products and services. The guide covers the history of online marketing; optimizing one's website for search engines; tips and tricks on generating site traffic; developing an advertising budget; the components of Google, Yahoo, and Microsoft ad applications; fraud identification; and affiliate marketing campaigns.

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