The author's guide to building an online platform

Reference & Research Book News, August, 2008

The author's guide to building an online platform.

Chandler, Stephanie.

Quill Driver Books

2008

143 pages

$14.95

Paperback

ZA4201

This work details online marketing strategies for authors. Chandler, owner of a business writing and marketing service, explains how to develop an online platform that will impress editors and agents, how to create an effective web site that will reach a global audience, and how to drive traffic to the site using simple, affordable, online marketing strategies. She also offers tips on blogging, promoting books on Amazon.com, and establishing a fan base with electronic newsletters. Each chapter concludes with an interview with an author who has leveraged the Internet to build their fan base and increase book sales. Chandler is founder of a directory of resources for entrepreneurs.

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