Little red book of China business

Reference & Research Book News, May, 2008

Little red book of China business.

Melvin, Sheila.

Sourcebooks, Inc.

2007

308 pages

$19.95

Hardcover

HD58

Melvin spent seven years at the United States-Chinese Business Council, advising American businesspeople on the politics, economics, and practicalities of doing business in China. She presents a text highlighting eight key concepts from Mao Zedong's teachings--better known outside China as "The Little Red Book"--which guide actions in Chinese business and culture. The themes covered included valuing history, the unity of opposites, making foreign things serve China, mastering what you don't know, enemies and friends, resisting dogmatism, people as a decisive factor, and serving the people. By familiarizing themselves with these concepts, Western readers interested in doing business in China will be better equipped for understanding Chinese business culture and will improve their chances for success.

([c]20082005 Book News, Inc., Portland, OR)