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Jiggle; shaping American women

Reference & Research Book News, May, 2008

Jiggle; (re)shaping American women.

Burns-Ardolino, Wendy A.

Lexington Books

2007

190 pages

$34.95

Paperback

TT677

Burns-Ardolino (women's studies and media studies, Clayton State U.) offers an in-depth scholarly analysis of the cultural and social implications of women's foundation garments, from the 1930s to the present. Focusing on garments that shape women's bodies into ideal bodies--bras, girdles, slimmers, and push-up bras, for example, as opposed to underwear and intimate apparel--she discusses cultural values, stigmas, idealized femininity, popular media, fashion and beauty cultures, and social institutions. The study uses a variety of interdisciplinary research methods and sources including the Maidenform Collection in the Smithsonian; 267 interviews with women from a national sample and in-depth interviews with 40 women from varying backgrounds conducted in 1999 and 2000; trade journals, popular magazines articles, and foundationwear ads; and the theories of Butler, Bourdieu, Beauvoir, Foucault, and others.

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Jiggle; shaping American women

Reference & Research Book News, May, 2008

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