Tupperware, unsealed; the inside story of Brownie Wise, Earl Tupper, and the home party pioneers

Reference & Research Book News, Nov, 2008

Tupperware, unsealed; the inside story of Brownie Wise, Earl Tupper, and the home party pioneers.

Kealing, Bob.

U. Press of Florida

2008

250 pages

$28.00

Hardcover

HD9662

The rise and fall of Brownie Wise, the first Tupperware Lady, is documented in this book by Emmy-winning journalist and author Kealing. The author captures the spirit of innovation that was prominent in Postwar America by showing how Earl Tupper partnered with Wise to revolutionize sales methods through the "Tupperware party," using firsthand accounts from the Tupperware executives who witnessed this phenomenon. Written for those interested in history, economics and business, this book will also appeal to anyone who regards Brownie Wise as a distinctive American icon despite her eventual fall from grace.

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