International business; managing globalization

Reference & Research Book News, Feb, 2009

International business; managing globalization.

Hill, John S.

Sage Publications

2009

713 pages

$89.95

Paperback

HF1359

For use in upper-level undergraduate and graduate international business and international global business strategy courses, this textbook covers global differences in business in terms of industries, competitors, regions, and markets from the perspective of managers. Hill (international business, U. of Alabama at Tuscaloosa) focuses on global supply chains, global branding, and world religions and how they affect management at the local level. Various factors are viewed as interactive and business functions are integrated into approaches that consider companies' strategic orientations. The text incorporates a chapter on global industry and competitor analysis. This is the second edition of the text, which was changed from World Business: Globalization, Analysis, and Strategy to reflect the managerial orientation. It has been revised to reflect changes in the global marketplace, with updated statistics, new examples, and new research.

([c]2009 Book News, Inc., Portland, OR)