Consumer Psychology In Behavioral Perspective

Reference & Research Book News, August, 2005

HF5415

1-58798-240-4

Consumer psychology in behavioral perspective. (reprint, 1990).

Foxall, Gordon.

BeardBooks, [c]2005

228 p.

$34.95 (pa)

Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed action to intrapersonal information processing, have prevailed since the Skinner/Chomsky debates of the middle 20th century. The 1990 edition was published by Routledge, London.