Deep stall; the turbulent story of Boeing commercial airplanes

SciTech Book News, March, 2006

Deep stall; the turbulent story of Boeing commercial airplanes.

Lawrence, Philip K. and David W.Thornton.

Ashgate Publishing Co.

2005

160 pages

$59.95

Hardcover

TL686

Lawrence (Aerospace Research Center, UWE Bristol) and Thornton (government and history, Campbell University) apply a framework of strategic analysis to the Boeing Company, the world's largest aerospace/defense company, to chart the relative decline of Boeing in the civil aircraft market in relation to the European manufacturer, Airbus. They use the concept of strategic value to explain Boeing's decline, showing that Boeing has neglected strategic value in favor of shareholder value. B&w photos of aircraft are included.

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