Deep stall; the turbulent story of Boeing commercial airplanes
SciTech Book News, March, 2006
Deep stall; the turbulent story of Boeing commercial airplanes.
Lawrence, Philip K. and David W.Thornton.
Ashgate Publishing Co.
2005
160 pages
$59.95
Hardcover
TL686
Lawrence (Aerospace Research Center, UWE Bristol) and Thornton (government and history, Campbell University) apply a framework of strategic analysis to the Boeing Company, the world's largest aerospace/defense company, to chart the relative decline of Boeing in the civil aircraft market in relation to the European manufacturer, Airbus. They use the concept of strategic value to explain Boeing's decline, showing that Boeing has neglected strategic value in favor of shareholder value. B&w photos of aircraft are included.
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