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Company Watch - InterContinental Hotel Group

Airguide Online,  July 9, 2007  

Jul 9, 2007

InterContinental Hotel Group is introducing a unique way to conduct business meetings through its Crowne Plaza brand, which involves communicating through the virtual world of Second Life. Established in 2003, Second Life is a web-based virtual world with its own currency, the Linden dollar and almost 8,000,000 'residents'. The currency is transferable to US dollars and members can make very real sums of money through real estate and selling their services, as they would in the real world. Jul 6, 2007

InterContinental Hotel Group has signed a multi-brand management contract for three hotels in Changzhou, a key Eastern China city near Shanghai. The three new build properties are to be developed by leading Hong Kong retail investment and real estate development company, Top Spring Group and form part of an integrated city center commercial complex with 580,000sq m of retail, office, exhibition and entertainment space. First to open with 208 rooms is the Holiday Inn Express City Centre Changzhou next year, followed by a Crowne Plaza and another Holiday Inn Express in 2011, with 288 and 308 rooms respectively. Jul 3, 2007

InterContinental Hotel Group currently operates some 66 hotels throughout China and has more than 70 under development, making it the largest hotel group in the country. The company also launched a franchising agreement program for its Holiday Inn Express brand in April of this year to further its presence in China, with more than 20 management contracts added to its portfolio so far. Jul 3, 2007

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