Library Marketing That Works!

Library Bookwatch, August, 2004

Library Marketing That Works!

Suzanne Walters

Neal-Schuman Publishers

100 William Street, Suite 2004, New York, NY 10038-4512

1555704735 $65.00 neal-schuman.com

Library Marketing That Works! by marketing expert Suzanne Walters is an expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries. Part I, Strategic Planning, emphasizes a process for formulating mission, vision, and value statements that allow one to focus on express goals; the gritty hands-on work of applying appropriate marketing tools to enhance library success is deliniated in Part II; and Part III explores forward-looking concepts such as relationship marketing, the new customer service culture, partnerships, database marketing and optimum use of the Web, and much more. A companion CD-ROM with worksheets and PowerPoint presentations and handouts that can be easily duplicated and used rounds out this superb guide.