The Selling of an Author

Library Bookwatch, August, 2005

The Selling Of An Author

Bruce E. Mowday

White Mane Publishing Company

Box 708, Shippensburg, PA 17257-0708

1572493631 $19.95 1-888-948-6263

The Selling Of An Author is a marketing guide written especially for writers seeking to increase their book sales. Written by an award-winning journalist of more than 25 years' experience, The Selling Of An Author covers the basics of the publishing business, how to prepare to meet one's public at book signings and other events, how to keep book sales alive, and more. The Selling Of An Author is focused particularly upon the craft of marketing; other aspects of publishing or self-publishing are not as explored in-depth. Written in straightforward, no-nonsense vernacular, The Selling Of An Author is ideal for anyone aspiring to make a living from the craft of writing, regardless of personal experience in the marketing realm. Highly recommended.