Raising More Money: The Ask Event Handbook

Wisconsin Bookwatch, Jan, 2005

Raising More Money

Terry Axelrod

Raising More Money Publications

2100 North Pacific St., Seattle, WA 98103

www.raisingmoremoney.com

0970045530 $39.95

Founded and directed by Terry Axelrod, "Raising More Money" is a Seattle-based company that trains non-profit organizations in fundraising. A successful enterprise in its own right, Raising More Money has grown from 2 employees to 50, and has trained more than 2,000 organizations to date, with the average of $150,000 being raised by a nonprofit client group within a year of training. In Raising More Money: The Ask Event Handbook, Terry Axelrod (who is also the Director of the American Association of Fundraising Counsels; a Trustee of the Greater Seattle Chamber of Commerce; and a Life Trustee of the Swedish Medical Center; and the founder of three nonprofit organizations) has distilled into a single volume the complete body of "how to" information for successfully raising money at a nonprofit fundraising event. Readers will learn how to determine when to hold an "Ask Event"; how to build a powerful, emotion-filled, one-hour program honoring the nonprofit organization's mission; how to conduct one-on-one "Asks"; how to evaluate results and follow-up with guests; and how to prepare for the next year's event. If you are charged with responsibility for fundraising with respect to a nonprofit organization, then you need to give a close and careful reading of Terry Axelrod's Raising More Money: The Ask Event Handbook. Also very highly recommended from Raising More Money Publications are: The Point Of Entry Handbook ($39.95, 263 pages); The Ask Event Handbook ($49.95, 238 pages); Raising More Money Video or DVD ($69.95, 47 minutes); and the Re-Igniting Your Board ($39.95, 21 minutes). Nonprofit and community library collections would be wise to acquire all five items in the form of the Raising More Money Library ($189.95).