Unexpected Returns

Wisconsin Bookwatch, June, 2005

Unexpected Returns

Ed Easterling

Cypress House

155 Cypress Street, Fort Bragg, CA 95437

1879384620 $39.95 1-800-773-7782

Unexpected Returns: Understanding Secular Stock Market Cycles is an in-depth answer to the simple question: why is the stock market acting differently in the 2000s than it did in the 1980s and 1990s? Based on years of extensive research, and written by the founder and president of Dallas-based investment firm Crestmont Holdings, Unexpected Returns explains how and why secular market cycles affect the market over periods as long as years or decades. Presenting advanced financial theories in terms as simplified as possible for the lay reader to absorb as he or she progresses through the book, Unexpected Returns covers the history of the stock market, secular cycles, so-called "financial physics", solid investment philosophies and strategies, and much more. Highly recommended for anyone with a serious interest in learning just how the stock market works, whether for theoretical or down-to-earth practical use.