Guerrilla Marketing in 30 Days

Wisconsin Bookwatch, March, 2005

Guerrilla Marketing In 30 Days

Jay Conrad Levinson & Al Lautenslager

Entrepreneur Press

2445 McCabe Way, Suite 400, Irvine, CA 92614-6244

1932531297 $19.95 1-800-462-6420

Best-selling marketing author Jay Conrad Levinson and award-winning marketing/PR consultant Al Lautenslager combine their talents in Guerrilla Marketing In 30 Days, a condensed quick-learning guide that compacts Levinson's acclaimed "Guerrilla Marketing" series into a single, potent instructional tool. Organized into 30 lessons, complete with summaries and sample activities, Guerrilla Marketing In 30 Days presents difficult skills, useful tools, and proven strategies explained step-by-step. An absolute must-have for anyone who needs to learn the marketing trade or sharpen their skills quickly, from professional marketers for large companies to small business owners who need to step up and get the word out ASAP. Highly recommended.