All About Everything You Never Knew About Marketing

Small Press Bookwatch, Dec, 2004

All About Everything You Never Knew About Marketing

Willem Burgers, Ph.D.

Amsterdam Press

109 Blackbeard Drive, Slidell, Louisiana 70461

0974691046 $19.95 www.Amsterdampress.com

Written by globe-trotting professional marketing instructor and expert Willem Burgers, All About Everything You Never Knew About Marketing is an absolute must-read introduction to basic marketing tactics and truths. It explains common mistakes done by those who do not understand marketing, and who often fail badly without knowing why. Stressing the importance of being willing to test new ideas, and use psychological principles to one's benefit--for example, people hate to lose anything, so when selling a product do not stress what they can gain if they buy it, but rather what they will lose if they don't buy it--All About Everything You Never Knew About Marketing presents crucial insights into human behavior in plain terms. An absolutely fascinating guidebook to how people think in general and how to use this knowledge to one's advantage, and a mesmerizing read regardless of whether one is pursuing a marketing career.