Putting It on Paper: the Ground Rules for Creating Promotional Pieces that Sell Books

Reviewer's Bookwatch, Dec, 2004 by Judine Slaughter

Putting It On Paper: The Ground Rules for Creating Promotional Pieces that

Sell Books

Dawn Josephson

Ground Rules Press

PO Box 8006, Hilton Head Island, SC 29938

ISBN: 0974496618, $19.95, pp. 172

Description: Dressed for success

Watch Out! There's a self-publishing, small press explosion. No longer does an author have to wait for a complete stranger to "approve" of their manuscript. With print on demand (POD), a galley of your published book could be in your possession in under a week of submission to the printer. That's the easy part. How do you convince readers to rush out and buy your book? With an effective, profession maketing media kit, that's how!

"Putting It On Paper" provides a one-stop solution for a book media kit. With an separate focus for the cover letter, press release, mock book reviews, author bios, book sell sheet, and catalog sheet, the new author CANNOT go wrong. Each chaper has a basic example, accompanied by a few variations to give preference for style. The pictures used to depict the "Frequently Asked Questions," "Key Points," and "Ground Rules in Action" sections excite the author to continue. And, showing how a written article acts as effective "Back Door Selling" seals the new author as a credible source. "But if you give them some useful and practical tips that make a difference in their life, (the reader will) hunt down your book and pay top dollar for it." (pg 140)

Dawn Josephson helps you to dress your book for promotional success. I applaud her for organizing the media kit documents in a fun and easy to read format. "Whether you've self-published or gone with a traditional press, marketing your book is your responsibility, so you need to start your book promotion activily as soon as possible." (pg 13) I recommend '"Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books" to all authors, especially newbies to publishing.

Judine Slaughter, Reviewer

http://www.eybooks.com