Advanced Email Marketing

Reviewer's Bookwatch, Feb, 2005 by Alyice Edrich

Advanced Email Marketing

Jim Sterne

Lyris Technologies, Inc.

2070 Allston Way, Ste 200, Berkley, CA 94704

http://targeting.com

ISBN: 0974439304 $19.95 800-768-2929

Advanced Email Marketing really should have been called, "Email Marketing Strategies for Beginners." I don't say that to be a put down, it's quite the contrary.

This is a fantastic book on understanding the vital role email marketing plays in selling products and/or services. Sterne breaks the concept of email marketing down into bite-size pieces, then explains each piece in great detail using storytelling.

Each chapter advances the story a step further, thus leaving the reader with a more realistic understanding of the whole process. Then to bring home his point, Sterne gives the reader a set of questions to answer--all geared towards solving email marketing issues within the reader's own company.

If all business and/or technical books read like Sterne's we'd have a lot more small businesses showing black instead of red.

If you plan to use any form of email to get the word out about your business, products, services, or promotions, you'll want to pick up a copy of Advanced Email Marketing.

Alyice Edrich, Reviewer

www.thedabblingmum.com