CEO Speak

Reviewer's Bookwatch, June, 2006 by Able Greenspan

CEO Speak Joel Amernic & Russell Craig MgGill-Queen's University Press 3430 McTavish Street, Montreal, Quebec, Canada, H3A 1X9 0773530371 $39.95 1-800-387-0141 www.mqup.ca

CEO Speak: The Language Of Corporate Leadership by Joel Amernic (Professor, Rotman School of Management, University of Toronto) and Russell Craig (Professor, National Graduate School of Management, Australian National University) is an informed and informative analysis pertaining to the complex and competitive demands of corporate "speechcraft", especially through the media channels of radio and television, as well as in-house communications and meetings. Offering a descriptive linguistics analysis, CEO Speak covers knowledgeable and tactful applications of CEO-level oral presentation, including their consequences, subtleties of the language of accounting as expressed through CEO speak, as well as what such speech tells us about corporate attitudes to society, employees, markets, and corporate competitors. CEO Speak is very strongly recommended reading for MBA students and all corporate executives, managers, and policy makers whose duties include the giving of speeches to their employees, stock holders, board members, journalists, government agencies, and the general public.

Able Greenspan

Reviewer