Business Services Industry
Fujitsu Green IT to Help Customers Reduce Environmental Burden
JCN Newswires, Dec 11, 2007
Tokyo, Japan, Dec 10, 2007 - (Jiji Press) - Further strengthening its initiatives to promote Green IT[1], Fujitsu Limited today announced a new Green Policy Innovation project which aims to achieve a cumulative reduction of more than 7 million tons[2] of CO2 from fiscal 2007 through fiscal 2010.
Fujitsu will concentrate its know-how and technological resources in two areas: reducing the environmental burden of IT infrastructure, and reducing customers' environmental burden through new IT applications. Going forward, the Company will successively introduce new products and services that will support these initiatives and enable customers to lessen their environmental burden, ultimately helping to curb global warming.
Environmental issues - and particularly the problem of global warming - are a growing concern for global society. In the IT field, the proportion of electric power consumed by IT continues to grow due to the widespread use of IT equipment and the increased demand for data centers. As a result, the development of energy-saving infrastructure has become an urgent priority. There are also high expectations that new applications of IT can help reduce society's overall environmental burden, and consequently interest in "green IT" is expected to intensify.
Since its establishment, Fujitsu has regarded environmental protection as one of its most important priorities, and the Company has continuously engaged in environmental activities. Today, discharging its responsibility to society as an IT enterprise, Fujitsu is building on its past achievements to initiate the Green Policy Innovation project as a bold measure to assist its customers in reducing their environmental burden.
The project will reduce the environmental burden of IT infrastructure through, for example, energy-saving, compact IT equipment, energy-efficient operation enabled by virtualization technology, and entire data centers that utilize such technology. In addition, the project will reduce customers' environmental burden through the introduction of new IT applications, including outsourcing and consulting services.
From fiscal 2007 through fiscal 2010, the project aims to achieve a cumulative reduction of more than 7 million tons of CO2.
A new service for the design and deployment of energy-efficient data centers, called "Green Infrastructure Solution," is being introduced in conjunction with the announcement of this project.
A succession of products and services will be introduced in the future through the Green Policy Innovation project, with the objective of fulfilling the Company's commitment to lowering the environmental burden of Fujitsu clients and society as a whole.
Examples of Green IT implemented as part of Green Policy Innovation project
Reducing the environmental burden of IT infrastructure:
- Blade servers: Compact, energy-efficient server integration
PRIMERGY BX620 S4
- Entry-level compact disk arrays: compact and energy-efficient
ETERNUS 2000
- UNIX servers: high-reliability, high-performance, and energy-efficiency
SPARC Enterprise T5220
- Network servers: energy-efficiency though function integration
IPCOM EX series
- Middleware: high-performance software offering virtualization
Systemwalker Resource Coordinator Virtual server Edition
Reducing environmental burden through new IT applications:
- Energy-efficient data center design and deployment service
Green Infrastructure Solution (new offering)
- Delivery vehicle status management for environmentally friendly logistics
On-board logistics system
- Cutting-edge POS systems powered by midsize back-office servers
GlobalStore III
- Reduced movement of people and use of equipment through e-learning
Internet Navigware
- Environmental performance data recording and management system to support strategic environmental management
SLIMOFFICE/SLIMOFFICE-EX (Products of FUJITSU FIP CORPORATION)
- Chemical substances management system to support eco-design of products
PLEMIA/ECODUCE
Industry Activities:
- Member of Climate Savers Computing Initiative(3), which seeks to improve energy efficiency of PCs and servers
- Planning membership in Green Grid(4), which promotes data center energy efficiency
For more information about Fujitsu's environmental activities, please visit http://www.fujitsu.com/global/about/environment/
[1] Green IT: IT equipment with environmentally friendly features, such as compact design and energy efficiency, and IT solutions intended to lessen equipment users' environmental burden.
[2] Target of more than 7 million tons: Fujitsu projection of the potential CO2 reduction, using the company's own calculation method based on sales trends in Japan of Fujitsu platform products and proprietary IT solutions certified as environmentally friendly.
[3] Client Savers Computing Initiative: An environmental protection program aimed at greatly increasing the energy efficiency of PCs and servers. The program is supported by a consortium of electronics manufacturers, consumers, government bodies, and environmental protection groups.
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- "Do not rely on a single economy" ; Larsen and Toubro (L and T) was affected due to the slowdown particularly the products businesses, which include switchgears, construction equipment and industrial bars.
- "The first deliberate call we took was not to lay off anybody" ; The diversified group decided to reskill all surplus workers.
- "Government had to step up its demand" ; The downturn affected the government as much as India Inc. The outgoing advisor to the Government of India details its impact and its lessons.
- "Help your customers even in difficult times" ; Oil was at an all-time high at over $135 per barrel just before the financial meltdown. Then oil crashed to a low of $35 per barrel in January this year, bringing down any fresh demand for pipes fr
- "You have to be visible as a leader" ; Transparency is a standard operating procedure for communications during a downturn.
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- Using object-oriented analysis and design over traditional structured analysis and design
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- The best time to buy a car: December is not the only time to get a new set of wheels. We'll show you when to make your move to the dealer's showroom



