MCN Launches Digital Content Search Services for Yahoo! Japan for Mobile

JCN Newswires, Dec 21, 2007

Tokyo, Japan, Dec 21, 2007 - (JCN Newswire) - Mobile Content Networks (MCN), the world's leading mobile search management solutions provider, today announced the launch of "Uta Search," a music search service available from the home page of Yahoo! Japan for Mobile's market leading portal. Uta Search is the first of several Digital Content Search channels that MCN will power for Yahoo! Japan for Mobile and is available to nearly 80,000,000 mobile users across the NTT DoCoMo and KDDI/au wireless networks.

"MCN believes that mobile search is not an 'all or nothing' proposition, and that mobile operators and portals must create an ecosystem that leverages best practices and partners in order to drive high value transactions," said MCN CEO Marc Bookman. "Our collaboration with Yahoo! Japan for Mobile is an excellent example of this shared understanding, one that begins by putting user needs first."

About Yahoo! Japan and Yahoo! Japan for Mobile

Yahoo! Japan Corporation is a leading internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! Japan seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! Japan is headquartered in Tokyo, Japan.

Yahoo! Japan for Mobile, a subsidiary of Yahoo! Japan, provides a wide range of Yahoo! Japan portal services to mobile subscribers accessing Wireless Internet services on iMode (NTT DoCoMo), EZweb (au) and Yahoo! Keitai (SoftBank). With over 100,000,000 page views per day Yahoo! Japan for Mobile is one of the world's largest and most active mobile sites, and is Japan's most popular starting point for mobile information and content discovery.

About MCN Japan K.K.

MCN's mission is to provide mobile network operators, mobile portals, and mobile content providers with the most advanced whitelabel Mobile Search Management solution (MobileSearch.net) that delivers the right answers in 2-3 clicks, in any language and across any mobile network and mobile device. MCN launched MobileSearch.net services in Finland in November, 2005 and currently supports more than a dozen distribution partners in Japan, Finland, Thailand, China, and the U.S. covering over 130,000,000 mobile subscribers.

Designed with the belief that end user needs come first, MobileSearch.net provides the seamless Search Management infrastructure and user experience that operators, portals, and distribution partners need to manage high value mobile search and mobile advertising services across multiple channels of digital content and information.

Based on a unique, patent-pending use of Federated Search technology developed by MCN specifically for the mobile industry, Mobilesearch.net is a turnkey, hosted, ASP solution that launches in weeks and scales to support any number of content channels or content sources - all tailored to the customer's brand and business rules.

MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Japan, Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe. For more information, please visit http://www.mcn-inc.com .

Source: MCN Japan K.K.

Contact:

Stephen Burke
MCN Inc.
Email: media@mcn-inc.com

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